Expanding the Toolkit: Why Product Differentiation Matters
In this enlightening webinar, "Expanding the Toolkit, Why Product Differentiation Matters," Dr. Jim Connell will share insights from his journey, particularly influenced by his mother’s pancreatic cancer diagnosis, which helped him understand the importance of utilizing the whole plant to maximize results and minimize side effects. The session will explore the paradigm shift from monomolecular drugs with single targets to network pharmacology, considering pleiotropic plant medicines with multiple active compounds. Furthermore, it will delve into the exploration of cannabinoids outside of CBD and THC, discussing their potential therapeutic effects and contributing to a broader understanding of cannabis medicine.
Dr Jim Connell, who leads the Heyday Clinic and is responsible for Heyday product innovation, brings a wealth of knowledge and personal experience to the table. As a General Practitioner (MBBS, FRACGP) with special interests in various areas including chronic pain, mental health, palliative care, cancer management, and complex chronic disease management, Dr Jim has been treating patients with cannabis medicine since 2017. He integrates cannabis alongside lifestyle, nutritional, and complementary medicines to support and upregulate the body's own Endocannabinoid system, providing a holistic approach to patient care.
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